Rising New Zealand motorsport talent Ayrton Hodson has announced a new partnership with Talk2MeBro, bringing an important mental health message to the track across both his Super2 and Aussie Racing Cars programs.
The partnership will see Talk2MeBro featured on Hodson’s Super2 car and Aussie Racing Car, using the visibility of motorsport to encourage more open conversations around mental health, suicide prevention and the importance of checking in on those around you.
“Motorsport gives us a platform to reach a lot of people, and I’m proud to use that platform to support something as important as Talk2MeBro,” Hodson said.
Talk2MeBro is an Australian not-for-profit mental health and suicide prevention movement working to end suicide in Australia. The organisation creates safe spaces for meaningful conversations through community catch-ups, tailored mental health programs, workshops, keynote sessions, immersive experiences and team-building activities.
Its programs focus on resilience, connection, communication and self-care, giving people practical tools they can use in everyday life while helping to break down the stigma around mental health.
“We exist to end suicide in Australia, and that means taking our message wherever people gather, and motorsport brings people together like few things can. We’re proud to back Ayrton as he competes across both his Super2 and Aussie Racing Cars programs, and to use that visibility to remind people in the grandstands and beyond that it’s okay to speak up, check in, and reach out. This is exactly the kind of partnership that helps us do what we’re here to do.” Director, Luke Conners
The partnership will be activated through on-car branding, race-week visibility and shared awareness messaging throughout the season.
Header Image: Supplied
