Following yesterday’s news that Supercheap Auto would be departing from its position as title sponsor of the Bathurst 1000, the Supercars Championship has confirmed that one of the automotive firm’s key rivals will be taking the reigns.
Repco has been announced as the new Bathurst 1000 naming rights sponsor from 2021, a position it will hold until at least 2025 as part of its new deal with the Supercars series.
“We are delighted to welcome one of Australian motorsport’s most recognisable and premium brands as our naming rights partner of our marquee event from 2021,” said Supercars CEO Sean Seamer.
“Having a partner who wants to celebrate this iconic Australian event as much as we do is great news for our sport and an event which is broadcast to around 298 million homes in 90 countries. Having such a prestigious brand behind us is testament Repco’s ongoing support for the category.
Seamer also paid tribute to Supercheap Auto, who have held the naming rights to the event since 2005.
“We appreciate Supercheap Auto’s tenure and look forward to working with them again in October on what will be the 16th year of our partnership at the Great Race,” he added.
Repco’s involvement with the series has spanned numerous decades, and includes a lengthy tenure as a contributing sponsor with Garry Rogers Motorsport, and a current deal with DJR Team Penske’s two Ford Mustangs.
“It’s two iconic brands in one amazing partnership,” added Repco Australia Executive General Manager Wayne Bryant. “Repco has a long history in motorsport and so, aligning with Australia’s most famous race was an opportunity we couldn’t pass up.”
“Motorsport is part of Repco’s DNA,” said Jamie Walton, Executive General Manager Merchandise and Marketing for Repco ANZ. “The Bathurst sponsorship will further enhance our commitment to the Repco crew and our passionate customers. It also ensures motorsport is a significant part of our future.”