• Latest
  • Trending
Audi S1 Hoonitron high angle front three quarter view

Ken Block unveils retro-inspired Audi S1 Hoonitron livery

October 21, 2022

Norris triumphs in chaotic British Grand Prix as McLaren secures historic 1-2 finish, Lawson DNF in lap 1 incident

July 7, 2025

Motorsport mourns the loss of Tim Miles after tragic accident

July 6, 2025

Van Gisbergen goes back-to-back on the streets of Chicago in Xfinity thriller

July 6, 2025

SVG storms to pole for NASCAR Xfinity Chicago Street Race

July 6, 2025

Verstappen snatches British GP pole in tight Silverstone shootout, Lawson out in Q1

July 6, 2025

Strong signs for Ferrari and Racing Bulls ahead of qualifying

July 6, 2025

Zeltwanger completes dominant day with race win

July 5, 2025
2025, QUEENSLAND, NEW ZEALAND, , 
WORLD COPYRIGHT: TAYLER BURKE
_SAT4374.CR3

Neck-and-Neck in the Dust: Paddon vs Bates lights up Rally Queensland

July 5, 2025

Lando Norris leads the pack as Racing Bulls shine again in British GP FP2

July 5, 2025

Close racing expected at Manfeild in Toyota 86 Trophy Series

July 5, 2025

Racing Bulls fly at Silverstone: Lawson & Hadjar star in FP1

July 5, 2025
Monday, July 7, 2025
VelocityNews
Subscribe
  • International
    • Formula 1
    • Formula 2
    • Formula 3
    • Formula E
    • Esports
    • Super GT
    • Super Formula
    • TCR
    • WEC
    • GT
    • Porsche Carrera Cup
    • BTCC
    • DTM
    • IMSA
    • IndyCar
    • Road to Indy
    • NASCAR
    • WRC
    • MotoGP
    • Motorcycle Racing
    • Historic Racing
  • New Zealand
    • Toyota Formula Regional
    • Toyota GR86 Championship
    • Rally
    • Speedway
    • Drifting
    • Formula Ford
    • Formula First
    • TCR NZ
    • TransTasman V8 Series
    • V8 Utes
    • GT New Zealand Championship
    • GTRNZ
    • Central Muscle Cars
    • Pirelli Porsche
    • Mazda Racing Series
    • NZ Endurance Championship
    • NIERDC
    • SIERDC
    • Pro8 South Island Series
    • SsangYong Utes
    • Kartsport
    • NZ Historic Racing
    • NZ General
  • Australia
    • Supercars
    • Super2
    • Australian V8 Touring Car Series
    • Porsche Carrera Cup Australia
    • Porsche Sprint Challenge
    • S5000
    • Australian GT
    • TCR AU
  • Features
    • Features
    • Opinion
    • Profile
    • Race Cars
  • Circuit News
  • Velocity TV
  • Performance Cars
  • Jobs
    • Jobs
    • Post a Job
    • Job Dashboard
No Result
View All Result
VelocityNews
No Result
View All Result

Ken Block unveils retro-inspired Audi S1 Hoonitron livery

by Harrison Wade
October 21, 2022
in News, Race Cars
0

Ken Block, a racing driver and ‘tyre slayer’ that needs no introduction, just unveiled a retro-inspired livery for his purpose-built Audi S1 Hoonitron gymkhana car.

Although we first saw the car late last year, it’s a good time to go over what the new S1 actually is and more importantly, what it can do.

Audi S1 Hoonitron rear three quarter view
Photo: Hoonigan

Inspired by the original Group B era Audi S1 Quattro, the Hoonitron has been created by Audi specifically for Ken Block to set tyres alight in his upcoming ‘Electrikhana’ video.

As the video name suggests, the Hoonitron is fully electric with two electric motors each producing 3000Nm of torque. That’s an earth-bending total of 6000Nm.

Its entire body has been sculpted from carbon fibre and features familiar elements seen on the 1980s Pikes Peak Hill Climb Quattro S1 E2 like a large front and rear wing, as well as pumped arches.

Audi S1 Hoonitron front three quarter view
Photo: Hoonigan

And the total cost for such a car? Not even Audi would tell Block but he speculates it’s in the region of $10 to $12 million (around $NZ20 million). The headlights are said to be $300,000 alone.

The partnership between Hoonigan and Audi comes as Block’s deal with Ford ended in 2021 and so the German brand quickly snatched up the driver.

Audi S1 Hoonitron rear view
Photo: Hoonigan

That brings us to today with the Hoonitron’s retro-inspired livery now being revealed as a nod to its forebearer.

Familiar red, white, grey and black colours feature throughout which were previously seen on many of Audi’s race cars over the course of the 1980s.

The livery also features many of Block’s sponsors including Monster Energy and Rotiform, seamlessly integrated into its look.

Audi S1 Hoonitron side view
Photo: Hoonigan

Hoonigan co-founder Brian Scotto said in the car’s reveal video that the livery needed to match that of Audi’s current design language but pay homage to the past.

“What we wanted to do was actually match the design language of the 80s and early 90s, which is the reason we [Block and Scotto] love Audi, with the current design language and that’s what we came up with,” said Scotto.

“This took many more iterations that it would take to put together a normal livery but I’m really happy with the way it turned out,” added Block.

Audi S1 Hoonitron front top down view
Photo: Hoonigan

The 11th gymkhana video called Electrikhana will be released on October 25 on Hoonigan’s YouTube channel.

Main image: Hoonigan

Tags: AudiGymkhanaHooniganKen BlockQuattro

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

ADVERTISEMENT
ADVERTISEMENT
  • About
  • Advertise
  • Privacy & Policy
  • Contact Us

© 2022 VelocityNews - Independent New Zealand and International Motorsport news.

No Result
View All Result
  • International
    • Formula 1
    • Formula 2
    • Formula 3
    • Formula E
    • Esports
    • Super GT
    • Super Formula
    • TCR
    • WEC
    • GT
    • Porsche Carrera Cup
    • BTCC
    • DTM
    • IMSA
    • IndyCar
    • Road to Indy
    • NASCAR
    • WRC
    • MotoGP
    • Motorcycle Racing
    • Historic Racing
  • New Zealand
    • Toyota Formula Regional
    • Toyota GR86 Championship
    • Rally
    • Speedway
    • Drifting
    • Formula Ford
    • Formula First
    • TCR NZ
    • TransTasman V8 Series
    • V8 Utes
    • GT New Zealand Championship
    • GTRNZ
    • Central Muscle Cars
    • Pirelli Porsche
    • Mazda Racing Series
    • NZ Endurance Championship
    • NIERDC
    • SIERDC
    • Pro8 South Island Series
    • SsangYong Utes
    • Kartsport
    • NZ Historic Racing
    • NZ General
  • Australia
    • Supercars
    • Super2
    • Australian V8 Touring Car Series
    • Porsche Carrera Cup Australia
    • Porsche Sprint Challenge
    • S5000
    • Australian GT
    • TCR AU
  • Features
    • Features
    • Opinion
    • Profile
    • Race Cars
  • Circuit News
  • Velocity TV
  • Performance Cars
  • Jobs
    • Jobs
    • Post a Job
    • Job Dashboard

© 2022 VelocityNews - Independent New Zealand and International Motorsport news.