Williams have unveiled their revised 2020 season livery ahead of Formula 1’s return to action at the Austrian Grand Prix next weekend.
The Grove-based outfit was left sucker-punched when title sponsor ROKiT walked away from the team, citing their exit as a consequence of the economic aftershocks of the global pandemic.
The announcement meant the storied team entered a sale process with the potential of selling the entire Williams Grand Prix Holding Ltd company – risking having the Williams name wiped from the grid.
Williams deputy team principal Claire Williams said last month she was adament the team could attract new sponsors.
“We very much feel that we look after our partners in a fantastic way,” she said. “There’s been plenty of evidence of that over the years with many of Williams’s partners remaining with the team in the long term.
“We have also, just in the past three months, put in a whole new process around our commercial proposition. We’re working with a new agency and we’re very much redeveloping the way in which we go and take Williams to market and we have huge confidence in that.”
The revamped white-and-blue livery features an increased branding presence from Canadian food company Sofina, and global technology company Acronis.
The fresh paint scheme comes in a time where Williams continue their pursuit back up the grid following two turbulent seasons of which the team have finished last in the constructors’ standings.
2020 will see 2018 Formula 2 champion George Russell and F1 rookie Nicholas Latifi take charge of the wheel starting with a revised Austrian Grand Prix on July 3-5.