PURE ETCR will be broadcast free-to-air in New Zealand after netting a deal with Three and CRC Motorsport.
The world’s first all-electric multi-brand touring car championship has been gaining traction over the last year after its original launch was delayed amid the global pandemic.
A new take on the world of TCR, the all-electric machines use a spec powertrain with two electric motors that produce over 500kW of power.
Manufacturers lined-up for the series include SEAT, Hyundai, Alfa Romeo and MG.
Each round will use a radical format that is more aligned to rallycross than usual road racing events. Drivers will contest ‘battles’, starting from an opening gate and last only a few laps.
Winners of each battle then move onto the next stage of eliminations before the crowning an overall round victor in a longer, winner-takes-all finale.
TV Three and CRC Motorsport already broadcast the FIA Formula E World Championship, with PURE ETCR the latest addition of electric motorsport on free-to-air in New Zealand.
“Electric racing is hugely popular in New Zealand and will herald a new chapter in motorsport, especially with the world’s leading vehicle manufacturers having a global stage to showcase their electric technology,” CRC Motorsport host Shaun Summerfield said.
“We are very pleased to secure this free-to-air deal with Three,” added Xavier Gavory, PURE ETCR Series Director.
“CRC Motorsport on Three already shows motor racing fans in New Zealand the very best the sport has to offer and to be able to showcase PURE ETCR to such an engaged audience is incredibly exciting for us.
“Car culture is huge in New Zealand, and a passionate following for motorsport has been clear for over 70 years, with touring-car racing, in particular, being extremely popular.
“We hope that through this agreement, we can help show how cool the latest breed of electric racing cars are to many more people.”
The inaugural season will start in Italy on June 18-20, with the five-round championship wrapping up in South Korea in October.