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Supercars gets new $200 million TV deal

by Velocity News
September 24, 2020
in Australia, News, Supercars
0

Supercars has announced a $200 million five-year television deal with Australian broadcasters Foxtel and Seven.

Foxtel, which already broadcasts uninterrupted live coverage of each event, will be extended until 2021-25.

Meanwhile, Seven replaces Ten Network as the sport’s free-to-air partner. Seven were the first broadcasters of the Australian Touring Car Championship in the 1960s.

An increased free-to-air package including live coverage of the Bathurst 12 Hour and the Bathurst 1000 is included in Seven’s deal. The move will undoubtedly be supported by teams whose sponsorship now gains an expanded viewership.

“This deal is the product of a significant body of work to ensure we have the best team possible to take us forward into the future,” Supercars CEO Sean Seamer said.

“It provides certainty for our teams, fans and commercial partners that Supercars is here to stay as the top motorsport category in Australasia.

“We’re also thrilled to welcome back the Seven Network, which helped bring motorsport to Australian living rooms way back in the early 1960s as the original broadcast partners of the Australian Touring Car Championship and the early days of Supercars.”

“Seven and Supercars have so much shared history, so we’re excited to begin the next part of our story together with this multi-year deal,” added Seven’s chief James Warburton. “We can’t wait to bring Supercars home to Seven from next year.”

Earlier in the year, Sky Sport renewed its deal with the series as the exclusive broadcaster in New Zealand until 2025. The date coincides with both the Foxtel and Seven agreement.

The penultimate round of the Supercars Championship takes place this weekend with the OTR SuperSprint at The Bend Motorsport Park.

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